In game development, studios typically make the choice to keep the game development team in house or hire outsourced game development services. In-house and outsourced game development both provide value and challenges, ultimately depending on the structure of what studios are looking to accomplish there are advantages and disadvantages to each. This article discusses the differences, pros, and cons of in-house game development versus outsourced game development for game studios, providing information for game studios to be able to choose the best model for them.
What Are the Key Differences Between In-House and Outsourced Game Development?
The key distinction to make when understanding in-house game development versus outsourced game development is determining where the development process is taking place and who owns the development process.
- In-house game development means you find a number of local developers, artists, designers, and other people to work within your organization. This usually means that you want to be able to manage the development of the game internally and you seek greater control of the entire development process.
- Outsourced game development, on the other hand, means you are hiring a game development company or studio (usually from a different area or country) to develop either part of the game or the entire game. The outsourced game studio usually taps into external talent and expertise.
When Should a Studio Consider Building an In-House Development Team?
There are times where a game studio should build their in-house team rather than outsourcing and while outsourcing flexibility has its advantages here are some reasons to consider building an in-house game dev studio when possible:
- Long-Term Projects: Long-term projects benefit from an in-house game development studio because teams most likely will have continuity, and they will develop a familiarity with the game in regards to the team vision and goals.
- Creative Control: It is easier for studios to develop a creative control and be aligned with the core values of the studio when they in-house a game dev team. It gives the studio a better consistency to facilitate alignment and decisions regarding aesthetics.
- Efficient Communication: Internally, an in-house game dev team allows for better communication and collaboration which will ideally streamline reporting and reduce misunderstandings and aid in quicker resolutions.
- Top priority: If the game is the top priority for the studio, building an in-house game dev studio allows you to maintain full control of the development process and implement timelines and requisite standards for a final product.
What Are the Benefits of Outsourcing Game Development in 2025?
In the year 2025, outsourcing game development services has become a more popular option for many video game development companies. This is especially prevalent for companies that require scaling quickly, or for specific skills. Below are a few advantages:
- Cost advantages: By outsourcing to areas with cheaper labor forces, a game studio can save significant amounts of costs. This is helpful for small studios or start-ups looking to reduce expenses.
- Specialized talent pool access: Outsourcing provides access to a broader pool of talent and ability, especially in niche areas such as game art, game animation, or game programming.
- Speed: When hiring a dedicated game development agency, or other outsourced partners, the studio is able to accomplish work quicker, effectively shorting development cycles, and shipping games faster to market.
- Core focus: Using outsourcing allows an in-house team to concentrate on core high-level functions of game design, marketing, and strategic initiatives while outside teams tackle the continuity and execution of defined parts of the games development process.
How Do Cost and Time Factors Compare Between In-House and Outsourced Models?
- In-House: Building and supporting an in-house team is a huge investment due to recruiting, training, salary and benefits, and infrastructure to support the team. This model gives you total control over the game, but costs are normally higher, especially for AAA level games.
- Outsourcing: Outsourcing can help studios reduce costs, especially on specialized work like animation, and asset creation, or coding. External game development agencies can be more tailored and cost effective, especially while growing a team, when looking to support short needs. There may be an additional cost in managing remote teams and making sure the quality is met.
Does Outsourcing Impact the Quality and Creative Control of a Game?
When it comes to outsourced game development, one primary area of concern is the loss of creative control and quality. However, the fear of losing control of creative vision and quality doesn’t have to be an issue if managed appropriately.
- Quality Control: Finding the right game development company with a pedigree of quality output is necessary. Regular communication with outsourced partners will maintain the quality of their work; submitting clear specifications and expectations will go a long way to ensure additional quality.
- Creative Control: Outsourced teams can also take some of the creative control in terms of good ideas and good creativity away from the studio when appropriately deal with opposition in maintaining the game’s original vision. In-house teams were more likely to have a better understanding of the game’s creative direction, which would be severely diluted in an outsourced model without the proper management.
What Are the Risks and Challenges of Managing Remote Development Teams?
If you work for a studio that is using outsourcing, one of their principal challenges is remote development team management addressing:
- Communication: Time zones, languages, and physical locations can create problems in clear pathways of communication (especially in written correspondence) that can give rise to confusion or hamper the development process.
- Quality: Doing the verification needed to ensure quality with outsourced teams working at a similar-level of work can be difficult. It is necessary to have a regular cycle for verification, and a well-informed feedback loop. When an outsource supplier is slow to respond, this creates problems with regards to the quality of the work being done, or missing deadlines.
- Coordination: It can be difficult to coordinate between different teams in different geographies – and especially if the work needs to be divided amongst multiple service providers or across several countries.
To minimize these issues, there are clear ways to establish proper communication channels, provide and use project management tools, and provide for regular check-ins to track progress.
How Can You Maintain Effective Communication in Outsourced Projects?
When managing outsourced projects, studios have to rely on communication to maintain their balance. Here are a few ideas for communications:
- Establish Concrete Expectations: Communicate what the project goals are, deadlines, expectations related to quality clearly before the project starts.
- Use a project management software: Using an application like Trello, Asana or Jira allows you and your team to track and collaborate on tasks
- Check-in often: Regularly, scheduled video calls and meetings with your outsourced team will ensure everyone is still aligned and deal with any issues that may arise.
By following the above suggestions, you will be creating a higher likelihood that your outsourced teams will work together with your in-house team in quality work.
Which Model Works Best for Indie Studios vs. AAA Developers?
- Indie Studios: For small, indie game studios, out-sourcing is often their only option. They can capitalize on the specialized skills of others while reducing overhead, while they can focus on the most important aspects of their game. Additionally, they have the opportunity to expand development only when they need to and at low cost compared to hiring full-time employees. Indie studios are bound to out-source anything they can if they hope to stay afloat while developing games, at very little cost.
- AAA Developers: Large studios developing AAA games with bigger budgets will most likely keep their development in house. Studios have more money invested in areas such as creative direction and quality control on high profile titles with multi-million dollar budgets. Regardless, if they want to save time and resources, most AAA developers use out-sourced game art, sound design, and animation from 3D character studios or external agencies.
Conclusions
In-house and outsourced game development services each have their own distinct advantages and disadvantages. The decision to use either external or internal resources ultimately depends on budget, scope, and specialized talent needed to deliver the project goals. On the one hand, developing in-house provides more opportunities to control creativity and project management while outsourced solutions provide opportunities for savings, specialized talent and quicker time-to-market.
