An online store is a commercial site, the main purpose of which is to sell goods. Therefore, many owners of such portals forget about such a section as a blog. How much is it needed, what to publish, and what to expect from maintaining the information section? After reading our article, you will definitely contact magento development company to add a blog to your site if you haven’t already.

What Is A Commercial Portal Blog?

A blog is a part of the site where thematic content is posted. All articles, videos and pictures are united by one topic. Content can be useful, advertising, and entertaining. Useful content conveys the information the online store needs to the reader. These can be company news, reviews of popular products or new products, announcements of important brand or industry changes. Advertising or selling articles are the promotion of specific products. Selling content includes anything that advertises a product or the company itself. Information about promotions and discounts is also advertising. Entertaining texts, pictures, and videos give people positivity, and the company gives customer loyalty.

When all these types of publications add up to a competent content plan, the blog begins to be useful. Yes, maintaining such a section is an additional waste of time and money, but we will tell you about good reasons why such expenses are justified.

Reasons To Start Blogging In An Online Store

Not so long ago, many people thought that social networks could fully replace the information page on the site. But time has shown that this is not the case. And the neglect of the blog, first of all, affected the positions in the search results. Therefore, let’s consider how such a section can be useful:

1. Well-written, useful articles with keywords and interlinking, with meta tags and links are very popular with search engine robots. This means that the site will be promoted in natural search results.
2. Useful information such as product reviews, recommendations for their use is additional advertising that drives sales.
3. A blog is an additional entry point to a website. That is, a person who is looking for the necessary information can follow the link from the article to go to the product card and buy it.
4. Increasing customer confidence in the portal. People love to be taken care of, their interests are taken into account, so they are happy to read blogs and share articles with friends, increasing brand awareness.
5. Provides high-quality feedback. Connected analytics will show you what topics your visitors are most interested in, what they read, and what they don’t. With such information, you can understand which products should be promoted in the first place.

With the help of the information section, you can achieve many goals. But only if it is of high quality and useful.

Blogging Rules

Marketers identify the main requirements:

• all forms of presenting information – from texts to images, must be unique, high-quality, meaningful;
• the page should contain informational, entertaining and selling texts in the correct order and ratio;
• The content must comply with SEO requirements, contain keys, links, meta tags.

Companies that pay attention to their customers make sure to blog and get the most out of it.