Facebook’s Portfolio Companies

Are you curious which companies are part of the Facebook portfolio? The rise of social media giant, Facebook, has resulted in some interesting acquisitions over the past decade.

Look at this article to discover who the five companies owned by Facebook (Meta) are and how they have impacted our lives!

Facebook is a global social networking company based in Menlo Park, California. Founded in 2004 by Mark Zuckerberg and Eduardo Saverin, the platform initially focused on connecting people across universities. Since then, Facebook has expanded its reach to more than 2.5 billion users worldwide, making it one of the world’s most popular and successful social networking sites.

But Facebook’s success doesn’t just stop at its platform – it has grown to include many different businesses and opportunities in its portfolio. In addition to the main Facebook platform, these include photo-sharing service Instagram and messaging app WhatsApp. Together with various private investments, these companies create an impressive network worldwide that helps deliver products and services directly to people everywhere.

In this article, we’ll look at five of Facebook’s key portfolio companies (Meta), explore their features and explain how they work together as part of a larger whole. We’ll begin with an overview of each company before closely examining how they combine to make Facebook’s business model so powerful. By understanding more about these companies, you can gain insights into how they can be used for different marketing channels or business goals.

5 Companies Owned By Facebook (Meta)

Facebook is one of the world’s largest tech companies and continues to grow through strategic investments in new ventures. Facebook’s portfolio features five powerful investments and acquisitions representing the company’s vision for the future. This offers insight into the direction in which Facebook is taking its business.

mark zuckerberg clubhouse facebook shops 1m rodriguezcnbc

12343.as (13)

Facebook’s first acquisition was Instagram in April 2012 for one billion dollars. Since then, Instagram now represents a major company asset with over 800M users, 10B stories shared monthly, and an increase in engagement of over 15% year-over-year. This stalwart social media platform is integral to Facebook’s overall strategy.

Facebook also continues to release its unique pieces of hardware such as Oculus Rift virtual reality technology and most recently Portal video calling systems; both first announced at F8 2016 developers conference. This rapidly growing department follows a trend toward device-based services elsewhere in the industry. However, it is uniquely represented under the FB umbrella due to their commitment to immersive experiences across platforms by leveraging existing trends such as voice-activated AI queries or 3D technologies within upcoming games that may employ VR headsets etc..

Aiming to dominate mobile communication services, one key factor has been WhatsApp acquisition from 2014 for $19Billion; transforming it into a leader among other messaging services on other platforms since it’s introduction onto Ecosystem around 2009 where it placed second only to SMS usage since its start as an independent service startup many years ago.

With valuable assets like Instagram, Oculus Rift, Portal Technology, WhatsApp and React (JS library) — all owned by Facebook —the tech giant continues to be solely responsible for herding the net forwards into bigger more connected solutions through cross platform solutions available on every mobile device.


WhatsApp is a popular mobile messaging app owned by Facebook. It allows users to send instant messages, photos, videos, and audio recordings to one another over the internet.

In addition to basic messaging services, WhatsApp supports group conversations and location sharing. The app is available in more than 180 countries worldwide and is used primarily as a personal communication tool by users of all ages.

Founded in 2009 by Jan Koum and Brian Acton, WhatsApp was acquired by Facebook in 2014 for approximately $22 billion. Today, the app boasts 1.5 billion active users worldwide and is widely recognized for its encrypted security features that prevent identity theft or other malicious activities.


Oculus, founded in 2012 and acquired by Facebook in 2014, manufactures virtual reality headsets and software products. The Oculus headset is intended to track users’ head movements to create the experience of being immersed in a 3D environment. The company also provides gear such as controllers, Rift accessories and more.

mark zuckerberg clubhouse facebook facebook 1m rodriguezcnbc

Oculus has released additions to its platform such as the Oculus Go VR headset, which does not require a connection to a computer or console for use, along with the upcoming Oculus Quest for 2019 which is an upgrade of the first two generation systems that uses self-contained hardware with inside-out tracking cameras to detect user movement.


Instagram is a popular mobile photo-sharing application and service that allows users to share photos and videos. Initially launched as an independent company in October 2010, Instagram was acquired by Facebook in April 2012 for $1 billion. It is now one of the five companies owned by Facebook (Meta). As of January 2016, Instagram has over 400 million monthly active users giving it an impressive user base of four times its size at the time of acquisition.

mark clubhouse facebook idfa facebook 1m rodriguezcnbc

In addition to its primary photo-sharing capabilities, Instagram offers numerous ways to engage with other users via messaging, geo-tagging and hashtags. The platform also recently introduced 360-degree video capabilities, live streaming video, and Stories features, allowing users to stitch together photos and videos into narrative slideshows that disappear after 24 hours. Through these interactive features, Instagram continues to be an important part of the social media landscape and remains a powerful platform for user engagement for both consumers and brands alike.


Workplace by Facebook is a business-oriented version of the popular social media platform. It was designed to help businesses and organizations organize group meetings, collaborate on documents, build company directories, and communicate more efficiently. With its easy-to-use interface, this product also provides insights into employee engagement levels in real time.

Employees can message each other through the platform and join groups for announcements. This cloud-based solution is tailored for maximum compatibility with Microsoft Office 365, Google GSuite and legacy systems – keeping communication open and secure all in one place. Additionally, it ensures the easy transfer of files between different departments or services with its intuitive file sharing integration.

Through these features, Workplace serves as an optimal solution for both corporate communication and collaboration needs.


Calibra is a newly-formed Facebook subsidiary that is developing services to help people access and participate in the Libra network. Calibra will be operated as a separate company and Facebook claims it won’t share user’s financial data with other companies within the Facebook corporate family.

The Calibra team will focus on developing the wallet app and services to make sure people’s money moves safely and seamlessly around the world. It has been set up with a mission of innovation, opening new opportunities for merchants, creators, consumers, businesses, service providers and global entrepreneurs everywhere.

Calibra’s core products will include a mobile wallet for Libra as well as an issuing service for government-backed currencies. The wallet app is designed to be secure, simple to use — even for people who don’t have experience or knowledge about digital finances —and HIPAA-compliant for healthcare payments. Businesses that accept Libra payments will also be able to access customer loyalty programs managed through Calibra’s issuing service.


Ultimately, Facebook has built an impressive portfolio of businesses and products that work together to expand its influence even further. Through its acquisitions, Facebook is creating a powerful ecosystem of data and technology, enabling it to optimize content delivery and user experience.

The five companies listed are just the tip of the iceberg for Facebook — its mobile apps, websites and other partnerships around the world make it an unstoppable powerhouse in the technology industry. With each new acquisition, we expect to see more innovative solutions from the company that continues to revolutionize our everyday experience.